‘Best of’ is Luxury Escapes’ leading brand campaign, promoting their most successful holiday packages from the year that’s past.
At the end of each year Luxury Escapes run a ‘Best Of’ campaign where the best hotel and resort deals are made available to book for a limited time. With the aim of driving sales and increasing revenue, the ‘Best Of' campaign runs from the end of December into the full month of January.
For the 2024 iteration the creative direction was distinctive in comparison to earlier years. Previously the campaign look and feel was limited to a restricted colour pallet of black, gold, grey and white.
In order to freshen up the campaign, I combined bright blues and bold type with luxurious travel imagery. This allowed for the campaign to have a point of difference to previous years whilst remaining true to the brand’s essence.
Best of 2024 involved a multitude of print and digital assets; from posters and flyers, web and display banners, eDMs, billboards and both organic and paid social. Best of 2024 was the brand’s most successful iteration to date. With profit margins increasing by 25%, orders increasing 24% and site traffic by 8% compared to the previous year.