Luxury Escapes Tours; a brand campaign aiming to increase brand awareness and credibility.
With the goal of positioning the Luxury Escapes Tours vertical as more established, this campaign included the creation of a wide array of assets. From internal documents such as the Tour Guide Manual to digital display ads, all assets were designed with consistency and clarity in mind.
The creative direction was kept simple to draw the viewer’s attention without overwhelming them with information. I chose a subdued green, injected with a youthful pink to reinforce brand legitimacy, whilst keeping the assets fresh and interesting. An image of the Pyramids was selected to reinforce brand credibility, with Egypt being a highly valued bucket-list location for most people.
Overall the campaign strengthened the Luxury Escapes Tours brand through the visual consistency and clarity of all assets. It created a clearer visual identity for all future tour campaigns, strengthening the tours vertical and Luxury Escapes brand as a whole.