Bali & Beyond; a Luxury Escapes partnership campaign with Melbourne Airport and Garuda Indonesia.
The aim of this campaign was to encourage Australians, specifically Melbournians to travel to Indonesia (not just Bali) with Garuda airlines.
As the name suggests, the campaign aimed to inspire travellers to visit not only Bali, but also other less popular locations such as Lombok and Komodo.
With this in mind, the creative direction aimed to entice viewers with aspirational travel imagery of tropical water and pristine beaches. I selected images which communicated the idea of adventurous relaxation, as we aimed to attract customers who weren’t afraid of branching out of their Bali comfort zone.
The campaign was made up of multiple digital and print assets, from eDM’s, web and display banners, billboards, posters and paid socials. As the campaign involved a lot of stakeholders the assets were kept, simple, clear and consistent.